Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
	Категория: Экономика. Бизнес. Управление » Маркетинг, реклама, PR. Управление продажами
		Автор: Издательство: Publisher: Wiley Год издания: 2010 Количество страниц: 288 Язык: english Формат: PDF Размер: 15 Мб Каталожный номер: 40879	We live in budget-cutting times, and marketing budgets are among the first to get cut. Why? When non-marketing executives take a hard look at the numbers, they often can't see a tangible link between marketing and overall revenue. So if you're a marketer today, you're probably facing the need to do more with less, justify all investments, show results, and still beat the competition. The secret to this balancing act is having—and correctly using—the numbers. Data-Driven Marketing uses simple, non-technical language to help you to master the latest analytical techniques while maximizing your Return on Marketing Investment (ROMI). You'll take your marketing performance to the next level as you discover: Ключевые теги: Marketing
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	0 Опубликовал: nbvcxz | 31-08-2010, 16:46 | Просмотров: 901   Комментарии (0)  Печать