Sex in Advertising: Perspectives on the Erotic Appeal
	Категория: Гуманитарные науки » Психология
		Автор: Tom Reichert, Jacqueline Lambiase Издательство: Routledge Год издания: 2002 isbn: 0805841180 Количество страниц: 306 Язык: english Формат: PDF Размер: 20 Мб Каталожный номер: 57917	Despite the presence of sexual information in mainstream advertising, either in the form of sexual behavior, nudity, attractive models, fetishism, or promises of sexual fulfillment and intimacy, few sources are available to those interested in studying this multifaceted phenomenon. Although sexual appeals are used to sell more products—and to boost popularity of media products such as television programming, films, magazines, music, and Web sites—many scholars and consumers are still unable to describe "if" and "how" sex sells. In our minds, it was time for a book devoted to reviewing and advancing understanding of the interpretations, functions, and effects of sex in advertising.
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	0 Опубликовал: toksoft | 7-06-2011, 04:18 | Просмотров: 668   Комментарии (0)  Печать