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Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests |
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Категория: Экономика. Бизнес. Управление » Маркетинг, реклама, PR. Управление продажами |
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Издательство: Wiley
Год издания: 2010
isbn: 0470562234
Количество страниц: 240
Язык: english
Формат: PDF
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unsuspectingly, in some form of a game multitasking as an ingenious marketing device. Game-Based Marketing illustrates the pervasiveness of games today in business marketing, and how to better use them to create an engaged and loyal customer base. Game-Based Marketing will:
* Explain the growing phenomenon of game-based marketing and how it works
* Show marketers how to develop games to incorporate into their marketing strategy
* Share fascinating examples of marketing games already in play including Jigsaw.com; Chase Picks Up The
Tab; the iconic McDonald’s Monopoly Game that reportedly generates nearly one-hundred million dollars in incremental revenue per year; and United Airlines Mileage Plus where team pint competitions and real-world scavenger hunts for miles accrue millions annually.
Provocative and instructive, Game-Based Marketing’s message is clear: Use the tools in this book to put games in your marketing mix now… or you’ll be out of the game altogether. |
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