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iPhone App Development: The Missing Manual |
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Категория: Языки программирования, С, С++, С# |
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Автор: Craig Hockenberry
Издательство: O’Reilly
Год издания: 2010
isbn: 978-0596809775
Количество страниц: 352
Язык: english
Формат: PDF
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Anyone with programming experience can learn how to write an iPhone app. But if you want to build a great app, there's a lot more to it than simple coding: you also need to know how design and market your creation. This easy-to-follow guide walks you through the entire process, from sketching out your idea to promoting the finished product.
- Get to know the tools for developing your iPhone app
- Design a great app before you start coding
- Build a complex app with Xcode and Interface Builder
- Decide how to brand your app-then beta-test that brand in the real world
- Learn the inside scoop on how to get your app into the App Store
- Promote your product, track sales, and build a strong customer following |
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Financial Products: An Introduction using Mathematics and Excel |
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Категория: MS Office, Excel |
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Автор: Bill Dalton
Издательство: Cambridge University Press
Год издания: 2008
isbn: 978-0521682220
Количество страниц: 408
Язык: english
Формат: PDF
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Financial Products provides a step-by-step guide to some of the most important ideas in financial mathematics. It describes and explains interest rates, discounting, arbitrage, risk neutral probabilities, forward contracts, futures, bonds, FRA and swaps. It shows how to construct both elementary and complex (Libor) zero curves. Options are described, illustrated and then priced using the Black Scholes formula and binomial trees. Finally, there is a chapter describing default probabilities, credit ratings and credit derivatives (CDS, TRS, CSO and CDO). An important feature of the book is that it explains this range of concepts and techniques in a way that can be understood by those with only a basic understanding of algebra. Many of the calculations are illustrated using Excel spreadsheets, as are some of the more complex algebraic processes. This accessible approach makes it an ideal introduction to financial products for undergraduates and those studying for professional financial qualifications. |
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