Автор: Winslow "Bud" Johnson
Издательство: AMACOM
Год издания: 2004
isbn: 0814472192
Количество страниц: 384
Язык: english
Формат: CHM
Размер: 1 Мб
Каталожный номер: 12161
This detailed book reveals the marketing plans that drive sales for some very well-known products. The author provides insightful analysis and a practical framework for applying these plans to any product in any market.