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Powerhouse Marketing Plans. 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns |
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Категория: Экономика. Бизнес. Управление » Маркетинг, реклама, PR. Управление продажами |
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Автор: Winslow "Bud" Johnson
Издательство: AMACOM
Год издания: 2004
isbn: 0814472192
Количество страниц: 384
Язык: english
Формат: CHM
Размер: 1 Мб
Каталожный номер: 12161
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This detailed book reveals the marketing plans that drive sales for some very well-known products. The author provides insightful analysis and a practical framework for applying these plans to any product in any market.
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