Marketing Planning & Strategy
	Категория: Экономика. Бизнес. Управление » Маркетинг, реклама, PR. Управление продажами
		Автор: Subhash C. Jain Издательство: South-Western Год издания: 2004 isbn: 075933871X Количество страниц: 932 Язык: english Формат: PDF Размер: 17 Мб Каталожный номер: 366	In its strategic role, marketing focuses on a business’s intentions in a market and the means and timing of realizing those intentions. The strategic role of marketing is quite different from marketing management, which deals with developing, implementing, and directing programs to achieve designated intentions. To clearly differentiate between marketing management and marketing in its new role, a new term—strategic marketing—has been coined to represent the latter.
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	0 Опубликовал: flashsoft | 13-02-2006, 00:00 | Просмотров: 1168   Комментарии (0)  Печать