Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests
	Категория: Экономика. Бизнес. Управление » Маркетинг, реклама, PR. Управление продажами
		Автор: Издательство: Wiley Год издания: 2010 isbn: 0470562234 Количество страниц: 240 Язык: english Формат: PDF Размер: 12 Мб Каталожный номер: 41008	unsuspectingly, in some form of a game multitasking as an ingenious marketing device. Game-Based Marketing illustrates the pervasiveness of games today in business marketing, and how to better use them to create an engaged and loyal customer base. Game-Based Marketing will: * Explain the growing phenomenon of game-based marketing and how it works * Show marketers how to develop games to incorporate into their marketing strategy * Share fascinating examples of marketing games already in play including Jigsaw.com; Chase Picks Up The Tab; the iconic McDonald’s Monopoly Game that reportedly generates nearly one-hundred million dollars in incremental revenue per year; and United Airlines Mileage Plus where team pint competitions and real-world scavenger hunts for miles accrue millions annually. Provocative and instructive, Game-Based Marketing’s message is clear: Use the tools in this book to put games in your marketing mix now… or you’ll be out of the game altogether. Ключевые теги: Marketing:
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	100 Опубликовал: nbvcxz | 3-09-2010, 10:12 | Просмотров: 800   Комментарии (0)  Печать