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Автор: David Taylor
Издательство: Wiley
Год издания: 2004
isbn: 0-470-86211-4
Количество страниц: 181
Язык: english
Формат: PDF
Размер: 3 Мб
Каталожный номер: 752
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Brand stretch is a red-hot topic for businesses around the world and in every sector. After spending billions of dollars on creating, building and defending strong brands, it’s payback time. These brands need to give birth to some beautiful and profitable offspring.
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