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Автор: Chris Rose
Издательство: Earthscan Publications Ltd
Год издания: 2005
isbn: 1853839620
Количество страниц: 160
Язык: english
Формат: PDF
Размер: 2 Мб
Каталожный номер: 39064
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The definitive guide to the campaigner's arts, a magisterial A to Z of how to win hearts and minds. Those without the time to read it from cover to cover will still find plenty to intrigue and enlighten them. The book should also be required reading in City boardrooms, if Rose's potential targets want to know what's heading their way. Applicable to any issue, the book's 100 key steps and tools provide models of motivation, analysis, and communication structure.
Ключевые теги: социология |
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